Pre-Qualification Questionnaire for the Provision of Mystery Passenger Survey Services
Value
Estimated€3,523,239 · 3,523,239 EUR
Awarded€3,875,563 · 3,875,563 EUR
WinnerIpsos MORI UK Limited t/a Ipsos
Who already wins at this buyer
Firms with recorded awards from National Transport Authority_1149 in this tender’s CPV categories — the incumbents you are bidding against.
| Firm | Wins | Awarded | Last win |
|---|---|---|---|
| Ernst and Young_86592_(Main Account) | 1 | €15,000,000 | 2026-08-17 |
| Jacobs Engineering Ireland Ltd | 1 | €9,595,600 | 2026-08-26 |
| Tracsis Traffic Data Ltd | 1 | €3,022,735 | 2026-06-01 |
| Ipsos MRBI / MRBI Market Research Ltd | 1 | €515,000 | 2026-09-02 |
Full buyer profile: what National Transport Authority_1149 buys and who wins it →
CPV codes
79000000 Business services: law, marketing, consulting79311100 Business services: law, marketing, consulting79311300 Business services: law, marketing, consulting79315000 Business services: law, marketing, consulting79310000 Business services: law, marketing, consulting79311400 Business services: law, marketing, consulting79300000 Business services: law, marketing, consulting73000000 Research & development services79342310 Business services: law, marketing, consulting79342311 Business services: law, marketing, consultingDescription
The Authority intends to engage a service provider to deliver continuous Mystery Passenger Surveys across multiple modes of public transport. The Services shall include all, but are not limited to, the following survey types: • Bus Service Mystery Passenger Surveys; Bus Station Mystery Passenger Surveys; Light Rail Service Mystery Passenger Surveys; Rail Service Mystery Passenger Surveys; Rail Station Mystery Passenger Surveys; Dublin Bus Head Office Mystery Passenger Surveys; and Static Bus Stop Mystery Passenger Surveys. The Services shall include all necessary management and administration, survey design, data collection, data processing and analysis and reporting of performance data. At each stage it is paramount the research is carried out using a rigorous method of quality control. Surveys shall be conducted continuously and reported on a quarterly basis. Results of each survey should be available to the Authority and to the relevant Operator post quality checking from the team, to allow any queries on the data to be raised. Circa 2,500 individual Mystery Passenger Surveys are required to be completed each quarter. The central aim of the Services is to provide data that can be used to manage Operator performance and allow the Authority to assign target service levels which can then be used by contract managers and Operators to effectively monitor and improve customer experience. The survey results are subject to a high level of scrutiny and its methodology and quality is required to be robust. The mystery passenger survey is a critical piece of work for the Authority and various transport contracts that rely on its results.
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