Organisation of a Marketing Programme for German Wine in Poland
Value
Estimated€816,000 · 816,000 EUR
Awarded—
WinnerDeutsch-Polnische Industrie- und Handelskammer
CPV codes
79340000 Business services: law, marketing, consultingDescription
The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas, including Norway. In order to gain a market presence of German wines in Poland for the years 2027-2032, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine and sparkling wine producers and related topics relevant to the market.
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