Organisation of a Marketing Programme for German Wine in USA
Value
Estimated€2,580,000 · 2,580,000 EUR
Awarded—
CPV codes
79340000 Business services: law, marketing, consultingDescription
The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are also focused overseas, including USA. In order to gain a market presence in the USA for the years 2027-2032, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine and sparkling wine producers and related topics relevant to the market.
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