0041 - Qualification System for the Provision of Search and Generative Engine Optimisation (SEO and GEO) Services
Buyer
NameAn Post_391
CountryIE
Published2026-05-22
Deadline—
Value
Estimated—
Awarded—
CPV codes
72000000 IT services: consulting, software, internet72212100 IT services: consulting, software, internet72212219 IT services: consulting, software, internet72212220 IT services: consulting, software, internet72212222 IT services: consulting, software, internet72212331 IT services: consulting, software, internet72212451 IT services: consulting, software, internet72212460 IT services: consulting, software, internet72212461 IT services: consulting, software, internet72212517 IT services: consulting, software, internet72212781 IT services: consulting, software, internet72212983 IT services: consulting, software, internet72212984 IT services: consulting, software, internet72240000 IT services: consulting, software, internetDescription
An Post is seeking to establish a Qualification Panel of suppliers capable of delivering the services as follows. As of 2026, An Post has an established digital presence across a range of products and services, with AnPost.com acting as its primary customer-facing digital platform. As well as being a key acquisition channel, organic search plays a critical role in enabling customers to discover, access and engage with An Post services. Aligned with An Post’s wider Digital strategy and the rapidly fragmenting search landscape, An Post is seeking to establish a panel of suppliers capable of supporting both traditional Search Engine Optimisation (SEO) and emerging AI Search and Generative Engine Optimisation (GEO), ensuring sustained visibility across current and future search environments. This panel will cover strategic advisory, optimisation execution, technical deployment, and performance measurement and reporting activities related to enhancing An Post’s visibility in traditional and emerging search engines. The Qualification Panel may remain open for a period of up to 10 years.
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